About Us

Uri Ashi

I'm Uri Ashi. I'm a designer, an author, a peace activist, a basso-singing, instrument-playing, animating illustrator who probably sleeps occasionally.

For as long as I can remember, I’ve been living at the intersection of three passions: Literature, Visual Art, and Technology. For years, I’ve worked on digital products, systems, and algorithms. But I always kept coming back to the physical smell of paper, the weight of a book in my hands, and the magic of a cover that stops you in your tracks.

Then one day, a simple question hit me: Why on earth does a book only get ONE cover?

Think about it. A timeless story lives for generations, read by millions of different people with unique tastes. Yet publishing locked it into a single design decades ago.

Two more questions kept bugging me:

  1. Why should artists wait for a publisher to call before creating artwork for books they love?
  2. And if a cover plays such a massive role in a book’s success (far bigger than most people realize), why does the artist almost never share in the financial upside?

So, I decided to connect the dots and build something new.

Cover Culture is a platform that opens up the literary world to multiple covers. It’s where artists can pick books they love, design custom cover editions for them, and turn them into real, beautifully printed books – earning a 25% royalty on every copy sold, with zero upfront costs or listing fees, and where readers can finally choose the exact edition that speaks to them. When you order, it’s printed on demand, shipped to your door, and arrives as a physical, beautifully finished book.

We believe books are not just stories to read – they are pieces of art to treasure, collect, and showcase. By giving artists the freedom to reimagine classic literature and giving readers the power to choose their own visual gateway into a story, we are building a vibrant ecosystem where creators are fairly rewarded and books are celebrated in all their diverse visual beauty.

Whether you're an illustrator looking to make your mark on a literary classic, or a reader searching for a cover that truly reflects your soul – you’re in the right place.

Let's build a cover culture. 📚